Lead scoring

Lead scoring is the process of building leads with prospects who are not yet ready to close a deal. Using certain algorithms, you can find out who visited your website, opened your email, or clicked on a link in the email. Based on the rules, you then assign a score to contacts. Each additional customer activity is associated with a shift in the score. The higher the score a contact achieves, the better it is to work with them and the greater the business potential they have for you. Using scoring provides the basis for not bombarding our contacts with pointless promotional flyers, but we continuously remind our contacts of ourselves as a trusted advisor.