Digital transformation is a change associated with the use of digital technologies in various areas of business. The integration of technologies changes the way businesses operate, redesigns products, processes and strategies within the organization. It allows the organization to compete better in an economic environment that is constantly evolving due to the influence of new technologies. Digital transformation can better keep up with emerging customer demands, the means can be the CRM system itself and other products associated with artificial intelligence, customer data evaluation - Business Intelligence (BI) and others.
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