CRM (Customer Relationship Management)

CRM stands for Customer Relationship Management . It is a customer-oriented management philosophy that primarily enables the active creation, development and servicing of long-term beneficial customer relationships, thereby enabling the company to achieve long-term profit growth.

CRM systems are programmable solutions that use databases and efficient processes to collect, process and use information about a company's customers. Thanks to such systems, companies can manage the entire cycle of customer relationships. They can identify, understand and predict the needs, wishes and purchasing habits of customers and distinguish individual customer groups (segments). At the same time, they support two-way communication between them and the company. They are also invaluable as a database of business, marketing and service data that is easily transferable and can be shared immediately across the company.