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TZ – MAKRO uses electronic catalogue for information collection from suppliers covering tens of thousands of products

22. January 2015

An important innovation on the path to a fully-fledged electronic exchange of master data about goods has been registered by the suppliers of the commercial chain MAKRO Cash & Carry. The company also made a new requirement that all information about food products be updated electronically via ORION eKatalog system. Half a year later, there have already been tens of thousands of products from thousands of suppliers transferred only in electronic form. Among other things, the impetus for the adoption has been the regulation of the European Parliament and the European Council no. 1169/2011, which has entered into force in December 2014.  

Following new EU legislation from 13 December 2014

The new regulation introduced by the European Parliament and the European Council no. 1169/2011, effective from 13 December 2014, has amended requirements for food labelling and also changed conditions for online sale, making it obligatory that the information from labels is available for the customers also through digital channels.

‘The requirement to provide comprehensive electronic data from labels to consumers was the impetus for introduction of the electronic catalogue. As our partner for this project we chose CCV Information Systems,’ says Barbara Cikánková from the company MAKRO/METRO Cash & Carry, who is responsible for goods master data both in the Czech and Slovak markets, and adds: ‘We are already using the data from suppliers from the e-catalogue for tens of thousands of items from our range of goods. This step has proved beneficial also for our other undertakings due to having all information in one place and being able to easily access it for our company’s use. Furthermore, this system is also sufficiently easy to use and comprehensible for our suppliers.’

The electronic way of adding information about listed goods is used mainly by e-commerce department of MAKRO Cash & Carry. In the next phase of the project, the system will also be applied to list brand new products from new suppliers. It is good news for suppliers that they can work with an interface tailored to the requirements of a specific customer. Hence they can supply data through a system which is comprehensible for employees and available on-line. 

ORION eKatalog for effective exchange of information about goods

To manage supplier information about goods, MAKRO Cash & Carry has chosen ORION eKatalog system. It builds on the introduction of the complete system of Electronic Data Interchange EDI and is used for electronic storage, management and sharing of master data, especially from the food processing and consumer goods industries. The data can be imported to the electronic catalogue through a web interface or by doing a bulk import directly from an information system, possibly with help of commonly used formats. The data that has been entered can later be shared also with other commercial partners in a required format. The supplier of the solution is a leading provider of EDI, CCV Information Systems.

ORION eKatalog is provided as a service (Software as a Service). All data is securely stored in a data centre that holds a security accreditation in accordance with NBÚ (National Security Authority) methodology and is monitored by a professional system with a use of security keys. 

Master data and the process of listing

Information about products, also known as ‘master data’ that are entered into the system in a process called ‘listing’, represent a key figure, which generally helps to determine the correct follow-up processes. ‘The current trend is a much stronger focus on master data by the customers. If the data is faulty or incomplete, the error gets transmitted to all other logistics and accounting operations,’ says David Reichel, director of eBusiness CCV Information systems division and adds: ‘It is the case that most errors are caused by manual transfer of data generated in the separate systems of suppliers and customers. Proper electronic transfer of data about goods between entities of the commercial chain is therefore considered an important positive step towards elimination of errors, time and costs savings, and last but not least, a full electronic circulation of business documents.’

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