How to evaluate customer relationship management?

30. April 2015

How to use business intelligence for better customer relationship management? Supported by management overview of your data - the so-called BI reports - CRM system can regularly help find answers to questions that would not clearly emerge even from a long business meeting. 

Data obtained with help of business intelligence (BI) tools help effectively describe history, exactly explain the current position, and most importantly, produce long-term forecasting and build models of future development.

The output of the BI system can be presented as graphs and tables enabling a holistic view of key performance indicators of the company (KPIs). Reports with business intelligence are then typically made up of pivot tables and graphs.

Which KPIs in the CRM could be monitored from a position of a sales director? And what information from CRM reports help the marketing department?

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